Category: Video Posts

“Content marketing is a success defining element for today’s businesses. Better the content marketing better is the business.”

Content marketing in a right way can give your business a right exposure. In this fast paced world of internet, you cannot neglect it, otherwise, your business might extinguish in the end. You have to pay equal attention to content creation and promotion.

With each passing day, we see new trends emerging in almost every aspect of online marketing. Content marketing is no different. From Facebook, Twitter to Snapchat, new platforms are being emerged, promising to deliver better value for content marketing.

To stay competitive, companies have to stay updated with the emerging trends. That’s why today I aim to shed light on major trends that you should watch closely in 2017.

Content Marketing Through Videos

Video is visual description of your story.

Being in trend from quite some time, videos will continue to lead the content marketing in 2017. The effectiveness of videos is obvious as indicated by the following statistics on HubSpot.com.

  • Videos increase click-through rate by 200-300%
  • Videos increase conversion by 80%
  • 64% of customers make buying decisions after watching the video
  • YouTube reports 100% increase in mobile video views every year.

No doubt, marketing through videos is really effective but that does not mean you start doing it haphazardly. You should do strategic video marketing to squeeze maximum juice out of it. Make purposeful videos and align with your long-term strategy. Through videos, you can:

  • Deliver your brand message
  • Communicate your brand story
  • Explain your value proposition
  • Build relations with your customers and prospects.

However, you also need to be careful while creating videos. A boring video or a video that does not have any value for customers will go in vain.

Keep following do’s and don’ts in mind:

Do’s:

  • Videos should be purposeful and carry value for your customers.
  • Videos should be attention grabbing.
  • Videos should be bit emotional or sentimental.

Don’ts:

  • Videos should not be too long or too short
  • Videos should not be boring
  • Videos should not be offensive by any mean.

So heads up for 2017 and aim to interact and convert your customers through strategic video marketing.

Content Marketing Through Snapchat

As reported on Bloomberg, every month Snapchat gets about 10 billion views and 100 million active users. Imagine the wider audience you can reach by using Snapchat.

Snapchat is on scene since 2012. Earlier, it was considered mainly as a sexting app. But with the passage of time, Snapchat added features that make it a really attractive marketing medium for businesses. 2017 is expected to see exponential growth in Snapchat use for content marketing.

Snapchat allows 10 second snapshots. That means nothing useless, only the message that you really want to convey. Not only it is highly engaging, it also allows easy interaction with customers.

Through a 10-second snapshot, you can

  • Introduce your business
  • Convey your inspiring story
  • Create a teaser
  • Offer a discount or promotion
  • Find the talent
  • Promote your product

And the options are unlimited.

So keep your fingers crossed in 2017 to explore thousands of ways you can use Snapchat to reach a wider audience.

Use Data-Backed Content

Whatever medium you are using for content marketing, make sure that the content you are marketing is valuable. It should be informative, educative and interesting. Back it with important statistics, facts and figures to build a high level of trust with your audience. Include case studies, expert opinions and empirical evidences to support your information.

So keep these points in mind while you are planning a content marketing strategy for 2017. Focus on these areas and you will have a brilliant year ahead.

Best of Luck!

Article Source: http://EzineArticles.com/expert/Samina_Nazir/2318195

¬†As we dive further into a new year, it’s time to think about the marketing trends that will dominate this year and how you can use them to increase the reach of your brand. Visual marketing is increasingly where it’s at in a world where we are surrounded almost 24/7 by phone screens, tablet screens, computer screens, and TVs giving us a constant stream of information. Keep visual marketing at the forefront of your plan with these video marketing trends.
  1. Branded Video Content – If you don’t have it already, now is the time to catch up on establishing your YouTube channel and compiling your collection of branded videos that talk about your services and products. You may be surprised at how many loyal followers you gain on your video channel. The more relevant and useful your content can be, the better response you will get. The trend right now is to combine your high quality video content online with online ads, either through search engine marketing on Google and Bing or on social networks like Facebook, Pinterest, and LinkedIn.
  2. Home Page and Product or Service Page Videos – More and more, consumers want to hear your story. They aren’t just buying your product; they are investing in a relationship with your brand. Placing videos on your home page and product and service pages allows them to engage more intimately with your brand from the comfort of their mobile screen. An added benefit is that traffic gets a visual representation of what you do and who you are. Put a little thought into how you want to be presented to your target market and create a video they would love. When they see that first on your page, you’ve already sold them.
  3. Email Marketing Videos – Email marketing is seeing a resurgence this year. Although it seemed to be on the way out because of other mediums, such as social media, email marketing remains a great way to reach your devoted customer base and nurture new relationships. Videos are the latest trend to hit email marketing. They serve the same function in your emails as they do on your website – encourage customer interaction with your brand.

Remember for all video content to keep your message short, interesting, and to the point. The average audience will not watch a video beyond three or four minutes and one to two minutes really hits the sweet spot for audience engagement.

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Article Source: http://EzineArticles.com/expert/Jason_Thomas/2358012